AME BC 5-year Strategic Plan 2008 - 2012

In light of the rapidly expanding activity of the mineral exploration and mining sector in recent years, AME BC’s Board of Directors conducted a strategic review of how the association can provide the best possible support to the sector and its members. A strategic planning session was held in December 2007 with participation from the Board and Regional Exploration Groups, and AME BC now has a 5-Year Strategic Plan (2008-2012) to guide its activities, services and partnerships. In addition, a new mission statement was created to reinforce the core value that AME BC can deliver to its members.

Each year, AME BC staff will develop and implement an operating plan to focus the association on the priorities in the 5-Year Strategic Plan. 

» Download AME BC 5-year Strategic Plan 2008 - 2012 (PDF 45KB)

Mission Statement:

The Association for Mineral Exploration British Columbia promotes a healthy, sustainable and environmentally sound mineral exploration and mining sector in BC.

Components of the Strategy:

  1) Facilitating Successful Exploration

Increasing information and regulatory requirements, and pressures on land available for exploration challenge the ability of prospectors and exploration companies to operate in an efficient and effective manner. AME BC’s members have identified key areas where the association can support its members’ need for predictability and certainty of land access and use.

Objectives:
  a. Effectively participate in government processes related to: access to land; streamlining of regulations, land & resource management planning (LRMP), regional land use permits, roads
  • Performance will be targeted at effective representation of mineral exploration and mining interests at decision-making tables, including all levels of government, regional management processes and joint industry initiatives. Members will receive timely information on legislative, regulatory and legal initiatives.
  b. Identify and address barriers to grassroots exploration that fall within AME BC’s mandate
  • Investigate opportunities to further support the assaying, mapping, reporting and marketing needs of prospectors.
  • Engage members of all regions to create strategies.
  c. Continue to encourage geoscience. Recent capacity in geoscience is improving the capacity of the sector to identify geological anomalies and increase exploration activity and interest; however the geology of some areas of British Columbia warrants a higher level of exploration than is occurring.
  • AME BC will advocate for ongoing and increasing levels of investment in geoscience.
     
  2)

Responsible Exploration (Corporate Social Responsibility)

Objectives:
  a. Promote a culture of leadership in health and safety among members of the mineral exploration and mining sector.
  • AME BC’s Health and Safety Committee has been reconstituted and will develop action plans for this objective.
  b. Safeguard and enhance the mineral exploration and mining sector’s social license to operate by promoting high standards of responsible mineral exploration.
  • Provide information and advice to members on leading practices in responsible mineral exploration.
  c. Participate and contribute to evolving policy and performance expectations of the mineral exploration and mining sector in responsible exploration.
  • Contribute to policy initiatives of industry and government, including the Prospectors and Developers Association ‘Sustainable Development’ plan.
  • Provide current and relevant information to members on evolving expectations and requirements of policy-makers and the public in British Columbia, other parts of Canada and the world.
  d. Continue to demonstrate leadership on relationship-building and matters relating to local communities and First Nations.
  • Ensure members are informed about First Nation engagement opportunities and requirements. Provide information, representation and tools for managing topics such as relationship-building, consultation requirements, shared decision-making and resource revenue sharing (RRS).
     
  3)

Stakeholder, First Nation and Public Awareness
In response to a significantly higher level of activity in the sector, AME BC will undertake focused activities to further enhance awareness and understanding of mineral exploration and mining. Support and confidence of stakeholders, First Nations and the general public are essential for members’ business success and are the foundation of our social license to operate. (Awareness and education objectives support all of AME BC’s goals, however, responsibility for these will be developed within one management area of AME BC.)

Objectives:
  a. Enhance understanding and support of mineral exploration and mining through outreach and awareness designed and delivered by AME BC in co-operation with members, regional exploration partners, and through strategic alliances with relevant organizations.
  • Actions and performance indicators will involve targeted outreach strategies to stakeholders and First Nations, and mechanisms for interactive exchange of information to ensure robust interaction is achieved (e.g. identify a pool of volunteers to deliver messages developed by staff to targeted audiences/events, tracking of public/community support for sector activities, consistent inclusion of sector interests in public policy forums). Target audiences include government agencies developing land-use policies, selected community and First Nations organizations and key industry and environmental groups (tourism, oil & gas, forestry, etc.).
  b. Increase awareness of mineral exploration and mining careers among youth, women and Aboriginal people to sustain a workforce sufficient to meet the sector’s present and future needs.
  • AME BC will work with MABC, educators, non-profit and other industry organizations to stimulate interest in mineral exploration and mining careers. For example, members may wish to participate in classroom demonstrations about the sector, or participate in sector initiatives of Service Canada.
  c. Support efforts to position British Columbia as an attractive choice for international investment in mineral exploration and mining.
     
  4)

Membership Engagement

Objectives:
  a. Enhance engagement and coordination with and among all regional organizations.
  • Actions and performance indicators will focus on enhancing interaction among regional members across B.C., creating vehicles for more direct participation between AME BC and regional groups, joint initiatives and personal involvement.

    Examples include the Smithers, Kamloops, and Vancouver Island Exploration Groups; Vancouver members; Boundary Mineral Assoc., Mineral exploration North, Mineral exploration South, Rock Talk, etc. Partner on local outreach activities.
  b. Enhance the member experience with services they value. Strategically identify target new members and services by segment.
  • Conduct focus groups and review member survey to identify valued services.
  c. Draw upon, and contribute to, relevant initiatives of regional, national and international organizations such as Mining Association of B.C., Prospectors and Developers Association of Canada, Mining Association of Canada, and Canadian Aboriginal Minerals Association.
  • Work in partnership with related organizations to maximize collective and respective resources.
  • Increase AME BC’s role in national and international initiatives.
  d. Increase diversity of communication methods.
  • AME BC will begin discussion and work with members in all regions to create effective ways to work more closely together, exchange information about priorities, issues and opportunities. An association management system will be implemented to streamline databases and improve delivery of member services.
  5)

Roundup

Objectives:

  a. Sustain the success of Roundup as a premier technical mineral exploration conference.
  • Develop new ways to increase space for special events and the trade show (consider switching rooms, adding tents, increasing utilization of space).
  b. Continue to involve and support a core group of volunteers that are enthusiastic and dedicated to the success of Roundup.
  c. Maintain quality attendance and corporate sponsorship of Roundup.
  • Secure a media sponsor that can help promote Roundup and encourage attendance as well as bring in sponsorship dollars.
  • Search out a new stream of potential sponsors and streams of revenue-sharing (partnerships with revenue-sharing).
  • Create new sponsorship opportunities and streams of revenue-sharing (partnerships with revenue-sharing).
  d. Showcase British Columbia at Roundup to promote the sector and its members.
  • Revamp BC Night and sell booth space to BC-based companies that are investing in the province.
  • Provide for more involvement opportunities for the regional groups at the conference.

 

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